Apple is drastically cutting production of its thinnest smartphone, the iPhone Air, following reports of lower-than-expected demand. Nikkei Asia has published new information suggesting that Apple is scaling back orders to “end of production” levels as the iPhone Air receives a lukewarm reception in markets outside of China.

Thinnest iPhone Struggles in Key Markets

The company’s move follows earlier reports of reduced iPhone Air output, now confirmed to be a sharper adjustment due to weak global interest. Despite its sleek design, the iPhone Air has not achieved the popularity Apple anticipated. Similar to the mini and Plus models, the iPhone Air has not become a sales success.

iPhone 17 Lineup Remains a Bright Spot

While Apple is reducing iPhone Air production, the company continues to see strong demand for the iPhone 17 lineup. Apple is maintaining its forecast of 85 to 90 million units for the series. A month after its release, several iPhone 17 configurations remain sold out across the U.S., the UK, France, Switzerland, China, and Japan.

According to recent data, Apple has increased production orders for the regular iPhone 17 by 5 million units, while also adding orders for the high-end iPhone 17 Pro models.

Apple’s Supply Chain Stays Steady

Nikkei Asia reports that among the top five smartphone vendors, Apple is the only one maintaining its original forecast. Samsung, Xiaomi, Vivo, and Oppo have seen declines in sales. A supply chain executive told the publication that “iPhone 17 orders are stable and on track.” They added: “It’s already a big relief, as most of us in the electronics supply chain are worried about globally weak macroeconomic conditions and the volatile tariff environment. Apple has even asked us to prepare some additional components in case demand exceeds expectations.”

Thin Smartphone Trend Loses Momentum

Like its main competitor, Samsung, Apple appears to be facing limited consumer interest in ultra-thin smartphones. Samsung has reportedly canceled its Galaxy S26 Edge due to low sales. Both companies had aimed to anticipate a trend in slim phone design, but the market has been unwilling to pay premium prices for devices that compromise on battery life and camera options.

PHOTO: APPLE

This article was created with AI assistance.