X is introducing a Handle Marketplace that will allow certain paying users to claim inactive usernames. This move aims to give subscribers access to handles that have been previously unavailable.

Premium Users Can Search and Request Dormant Handles

Users subscribed to Premium Plus and Premium Business plans will soon be able to browse and request usernames that are currently inactive. The company is positioning this as an ongoing service rather than a one-time feature.

Usernames will be organized into two main groups. Priority handles will be available for free and may include full names, alphanumeric combinations, or multi-word phrases.

Rare handles will come at a cost, ranging from $2,500 to over seven figures, depending on how unique or in-demand the handle is.

Subscription Rules Tied to Username Access and Retention

Once a user claims a new handle, their previous username will be frozen. If the user later downgrades their subscription, their account will revert to the original handle, and access to the newly acquired one will be revoked.

The company says it may eventually offer a redirect option for usernames as a paid add-on. No timeline has been confirmed.

PHOTO: UNSPLASH

This article was created with AI assistance.