Danantara Indonesia and PT Telkom Indonesia (Persero) Tbk (Telkom) are developing Padisera as a national digital marketplace to strengthen Indonesia's digital commerce ecosystem and expand market access for micro, small, and medium enterprises (MSMEs). The platform was first introduced during the Danantara Technology Innovation Investment Forum (DTIIF) 2026 in Jakarta on October 26 (26/10).

Built on the foundation of Telkom's PaDi UMKM platform, Padisera aims to expand trading opportunities from business-to-business (B2B) transactions to business-to-consumer (B2C) services, allowing local businesses to reach more retail consumers.

Padisera Digital Marketplace Expands MSME Market Access

Padisera is designed to help Indonesian MSMEs reach wider markets, improve their competitiveness, and participate more actively in the national digital economy.

The platform builds on PaDi UMKM, Telkom's digital procurement platform, which has developed a B2B trading ecosystem since 2020. Through Padisera, the existing business network is expected to reach beyond corporate and institutional buyers to include individual consumers.

The initiative is part of efforts by Danantara Indonesia and Telkom to strengthen Indonesia's national digital commerce ecosystem through collaboration and the use of domestic technological capabilities.

Danantara and Telkom Develop Padisera from PaDi UMKM

The introduction of Padisera at DTIIF 2026 was attended by Danantara Indonesia Chief Technology Officer Sigit Puji Santosa, Managing Director of Strategic Technology Initiatives Irwan Rei, and Telkom IT Digital Director Kharim I. G. Siregar.

Sigit said Padisera was developed by building on the capabilities and experience established through PaDi UMKM.

“Through the transformation of PaDi UMKM into Padisera, we want to expand MSME market access from B2B to B2C so they can reach more consumers. Built 100% by Indonesian digital talent, Padisera is expected to become a driver of an inclusive and sustainable national digital economy,” Sigit said.

Telkom President Director Nanang Hendarno also highlighted the platform's role in expanding digital market opportunities for MSMEs and supporting Indonesia's digital economy.

“We welcome the development of Padisera as a step toward expanding market opportunities for MSMEs, including reaching retail consumers. Telkom is committed to continuing its contribution through its technological capabilities and experience in developing digital ecosystems, so that this initiative can provide added value for businesses and support the growth of Indonesia's digital economy,” Nanang said.

PaDi UMKM Records More Than Rp27 Trillion in GMV

PaDi UMKM has established a B2B trading ecosystem with more than 180,000 sellers and 115,000 buyers. The platform has also recorded a Gross Merchandise Value (GMV) of more than Rp27 trillion.

This existing ecosystem provides the foundation for Padisera's development as a national marketplace designed to expand MSME market access.

While PaDi UMKM has focused on digital procurement, particularly within state-owned enterprises (SOEs), Padisera is being developed to support broader transactions through B2C services.

The expansion is intended to provide MSMEs with opportunities to reach retail consumers in addition to their existing business customers. The B2C services are planned to enter a trial phase in 2027.

Padisera Targets MSMEs, Corporate Buyers, and Retail Consumers

Padisera is being developed to address the needs of different participants in the digital commerce ecosystem.

For MSMEs, the platform is expected to provide wider market access, strengthen competitiveness, and create additional business growth opportunities.

For corporate and institutional buyers, digital commerce is expected to help improve procurement efficiency and expand access to suppliers.

Meanwhile, retail consumers are expected to benefit from a wider selection of products and a secure, reliable transaction experience.

Padisera B2C Trial Planned for 2027

The development of Padisera is part of the collaboration between Danantara Indonesia and Telkom to expand the use of existing digital capabilities in supporting MSME growth.

Through this initiative, the two organizations aim to expand market access for local businesses and strengthen their connections with Indonesia's national digital commerce ecosystem.

The planned B2C trial in 2027 will be part of the platform's development from its existing B2B foundation toward a broader marketplace serving both businesses and retail consumers.

PHOTO: TELKOM INDONESIA

This article was created with AI assistance.

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