PT Telkom Indonesia (Telkom) and its subsidiary PT Metra Digital Media (MDMedia) have joined forces with WPP Media Indonesia to host the AdXelerate Executive Connect event (10/10). Themed “Data Driven Excellence, Unlocking Indonesia’s Digital Advertising Potential to Enable Sovereignty,” the event convened leading industry players to discuss the challenges and opportunities in Indonesia’s digital advertising sector.

WPP Media Indonesia, the nation’s leading media agency, brings deep expertise in consumer insights, data analytics, media planning, and technology solutions. Serving a broad spectrum of global and local clients from FMCG to e-commerce, WPP emphasizes collaboration with local ecosystems to align media strategies with business needs.

AdXelerate: Indonesia’s First Programmatic Advertising Platform

Dian Siswarini, CEO of Telkom Indonesia, highlighted that innovation is rooted in robust infrastructure. “Besides adequate infrastructure, we are building digital systems that will drive the next wave of innovation in Indonesia,” she said. Telkom’s commitment is to ensure smooth, secure, and equitable digital transformation benefiting all layers of society.

Telkom’s AdXelerate platform, Indonesia’s first programmatic advertising solution, addresses advertisers’ demand for precise and efficient market targeting. By leveraging big data analytics, AdXelerate enables advertisers to display targeted ads across national news sites and local publishers. Dian emphasized that successful advertising is less about volume and more about understanding and precisely reaching consumers using AI-driven, compliant data analytics.

Panel Discussions Highlight Digital Advertising Trends and Data Utilization

The event featured two insightful panel discussions. The first focused on “Digital Advertising Behavior Insight,” with experts from Nielsen, Tribun Network, and Accenture exploring shifts in Indonesian consumer behavior—from TV to mobile and on-demand services. They examined how data-driven insights can boost programmatic advertising effectiveness and stressed collaboration between advertisers and publishers to strengthen business competitiveness.

The second panel, “Data Driven Decision: Leveraging First Party Data for Strategic Decision,” included leaders from WPP Media Indonesia, Telkomsel, and MDMedia. The panel underscored the value of data in improving campaign quality and conversion rates. Discussions covered compliance in data use, analyzing consumer behavior patterns, and integrating offline purchases with online campaigns through closed-loop marketing, which enables more effective cross-channel activation strategies.

Commitment to Sustainable Digital Advertising Ecosystem and Innovation

Veranita Yosephine, Telkom Indonesia’s Director of Enterprise & Business Service, highlighted AdXelerate’s role in fostering meaningful customer interactions by personalizing digital advertising to meet unique consumer needs across Indonesia’s regions.

Seno Soemadji, Director of Strategic Business Development and Portfolio, affirmed Telkom’s responsibility as a state-owned digital enabler to provide compliant and effective digital solutions. Through AdXelerate, Telkom aims to strengthen Indonesia’s national economic growth by supporting a competitive digital advertising ecosystem.

CMO of Danantara Asset Management, Dendi Danianto, described AdXelerate as a vital enabler within the digital advertising ecosystem. He emphasized its role in supporting SMEs, fostering collaborative synergies among industry players, and expanding market reach for products and services.

Telkom’s AdXelerate Executive Connect clearly demonstrates the company’s commitment to advancing Indonesia’s digital advertising industry by combining technology, data analytics, and strategic partnerships to build a secure, efficient, and growth-oriented ecosystem.

PHOTO: TELKOM INDONESIA

This article was created with AI assistance.