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Energy

Adaro Energy Rebrands as Alamtri Resources Indonesia to Prioritize Green Business

20 Nov, 2024
Adaro Energy Rebrands as Alamtri Resources Indonesia to Prioritize Green Business

PT Adaro Energy Indonesia Tbk. (ADRO), a leading coal mining company, has officially changed its corporate name to PT Alamtri Resources Indonesia Tbk. This decision, made during the company’s Extraordinary General Meeting of Shareholders (EGM), marks a strategic shift towards a more sustainable and environmentally focused business model.

The name change to Alamtri Resources signifies a broader commitment to green energy and sustainable development. The company intends to focus on two main business pillars: Adaro Minerals and Adaro Green. These pillars align with Indonesia’s growing push for renewable energy and green initiatives, particularly as the nation works to reduce its carbon footprint and transition to sustainable energy sources.

The term "Alam" represents Indonesia’s natural wealth, encompassing its land, water, and air. These elements will form the basis of the company’s future projects, which will prioritize responsible resource management and innovation. The "Tri" in Alamtri, derived from the Sanskrit word meaning "three," underscores the company’s commitment to nurturing the three key elements of the environment, positioning it as a responsible steward of Indonesia’s natural resources.

This strategic rebranding also includes the divestment of Adaro Energy’s thermal coal business. In line with this transition, Adaro has sold its stake in PT Adaro Andalan Indonesia (AAI), previously known as PT Alam Tri Abadi. By doing so, the company separates its traditional coal operations from its new green-focused ventures. This move is seen as part of a broader strategy to attract investments in clean energy and facilitate the company's transition towards carbon-neutral operations.

This rebranding is not only a reflection of a shifting business strategy but also a response to the global shift towards sustainable energy solutions. The move will allow Adaro (now Alamtri) to tap into green financing opportunities and collaborate with international partners on environmentally responsible projects. Furthermore, the company aims to leverage its new identity to create greater investor interest in green energy initiatives, contributing to Indonesia’s goals of reducing greenhouse gas emissions and achieving net-zero by 2060.

The Future of Alamtri Resources

As part of this transformation, Alamtri Resources plans to intensify its involvement in developing renewable energy projects, such as geothermal and hydroelectric power, while continuing to oversee its existing mining operations with a more sustainable approach. By focusing on green business, Alamtri Resources is positioning itself at the forefront of Indonesia's energy transition, which is set to play a crucial role in the country’s economic growth over the next few decades.

The company’s strategic pivot is expected to generate new business opportunities and open doors for international collaboration. By shedding its coal-related operations and focusing on green projects, Alamtri Resources aims to align with global environmental standards while enhancing its industrial competitiveness and securing a leadership role in the green economy.

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