Samsung Electronics announced the integration of Microsoft Copilot into its 2025 lineup of TVs and Smart Monitors (28/8).

This move builds on Samsung’s commitment to delivering more personalized and intelligent features through Samsung Vision AI.

Users can now access Microsoft’s AI companion via a simple voice command or by clicking the remote, making it easier to search, learn, and engage with content on their screens.

Enhanced User Experience with AI-Powered Voice Commands

With Copilot built directly into Samsung’s displays, users gain a powerful AI assistant for quick, tailored experiences.

Kevin Lee, Executive Vice President of Samsung’s Visual Display Business, stated, “Copilot makes it fun and easy to quickly get what you need through tailored experiences, whether you’re learning something new, enjoying entertainment, tackling everyday tasks or more.”

Copilot’s Integration with Samsung’s Vision AI and Daily+ Hub

The Copilot integration expands Samsung’s AI capabilities beyond its existing Click to Search and Bixby voice assistant features.

It powers a richer, more contextual smart display experience, including support within Samsung Daily+, a lifestyle hub offering services across entertainment, wellness, food, and more.

Copilot delivers personalized recommendations, relevant information, and interactive learning through natural voice interaction.

Conversational AI Enhances Viewing and Learning

Accessible via Samsung’s Tizen OS home, Samsung Daily+, and Click to Search, Copilot supports conversational AI for various scenarios.

It can instantly provide quick facts about actors or athletes, summarize plots, assist with foreign language learning, and simplify complex concepts, all from the largest screen in users’ homes.

David Washington, Partner General Manager of Microsoft AI, explained, “Copilot on Samsung TVs is designed to feel like an AI companion in your living room... helping them discover something to watch, ask questions, make plans or simply enjoy a moment together.”

Samsung’s Leading Position in AI-Powered Displays

Samsung has been the world’s leading TV manufacturer for 19 consecutive years, a position that uniquely enables it to create intuitive AI companions for the home.

The integration of Microsoft Copilot aligns with Samsung’s leadership in advanced display technology, aiming to offer users a new standard for AI-powered screens.

PHOTO: UNSPLASH

This article was created with AI assistance.