Suzuki Indomobil Sales (SIS) reported that hybrid passenger cars made up 51% of its retail sales in April 2025 (19/5).

This figure signals a shift in consumer behavior toward environmentally friendly vehicles and highlights hybrid technology as a dependable mobility solution suited to Indonesian conditions.

SIS confirmed that hybrid vehicles are no longer viewed as an alternative, but rather a preferred choice in a competitive national automotive market increasingly driven by sustainability awareness.

Consistent Growth in Hybrid Sales Since Early 2025

The April achievement builds on consistent momentum since the beginning of the year.

In January 2025, hybrid sales contributed 46%, followed by 47% in February, and peaked at 52% in March.

This growth reflects consumer confidence in Suzuki’s hybrid offerings, two of which are produced domestically.

The figures underscore a steady trend rather than a seasonal or short-term effect.

Local Production Strengthens Customer Confidence

From January to April 2025, 83% of Suzuki’s hybrid vehicle sales came from models manufactured at its plant in Cikarang, West Java.

This local manufacturing base is a major consideration for Indonesian buyers making long-term decisions.

SIS highlighted that consumers are drawn to the reassurance provided by a local production commitment, particularly when it comes to ongoing support and reliability.

Retail Adjustment Viewed Within Broader Market Context

Randy R. Murdoko, Department Head of 4W Sales at SIS, addressed the April performance, “Last month, we observed a slight correction in retail sales for April 2025. However, when we look at the broader perspective, this decrease remains acceptable within the context of overall market fluctuations. In terms of percentage, the contribution of hybrid models remains strong and must continue to be managed effectively”.

XL7 Hybrid and Ertiga Hybrid Exported to Multiple Regions

Suzuki’s New XL7 Hybrid and All New Ertiga Hybrid are manufactured in Indonesia to meet both domestic and export demand.

These vehicles have reached markets in South America, Oceania, and Southeast Asia.

Randy stated, “Building trust in hybrid technology comes with its own challenges. But with consistency and sincerity in serving our customers, the benefits are gradually becoming visible and tangible. The popularization of our hybrid models is not just about sales, but also a real contribution from Suzuki to Indonesia”.

PHOTO: SUZUKI

This article was created with AI assistance.