Facebook has unveiled a new way for creators to earn money—by monetizing views on their public stories. This feature is available worldwide for creators enrolled in the Facebook Content Monetization program.

With this update, creators can generate income from the content they already produce simply by sharing it in their Facebook stories. For example, if a creator posts a recipe video or a reel, they can highlight a snippet in their story and earn revenue from its views. Everyday story content, such as personal moments or quick updates, can also become a source of income.

A Facebook spokesperson told TechCrunch via email that payouts depend on story performance, and creators are not required to meet a minimum view count to start earning.

By expanding monetization to stories, Facebook is offering creators an additional revenue stream, aiming to boost content creation on its platform. This move aligns with Meta’s broader strategy to attract TikTok creators to Facebook and Instagram through cash bonuses, content deals, and community support.

Creators already part of the Facebook Content Monetization program and who have enabled monetization don’t need to take any extra steps to activate story monetization.

Facebook first introduced its Content Monetization program last year by consolidating in-stream ads, ads on reels, and the performance bonus program into a single system. After testing story monetization with select beta users, the feature is now being extended to all eligible creators.

In 2024, millions of creators were invited to join the program, and Facebook has announced plans for open enrollment later this year. For creators not yet in the program, there is an option to express interest through the program’s official website.

Last October, Facebook revealed that creators earned over $2 billion from the platform in 2024, with payouts for reels and short videos increasing by more than 80%. Since introducing monetization in 2017, Facebook has paid over 4 million creators globally.

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This article was created with AI assistance.