Meta Indonesia, in collaboration with bitbybit and Blend Media, recently hosted the "WhatsApp + AI Commerce, from Chat to Checkout" event at Meta's office in Jakarta. The event explored the role of artificial intelligence (AI) within the WhatsApp ecosystem and how AI technology can enhance customer experiences from initial conversations to seamless transactions.

Key speakers included William Tunggaldjaja, CEO of bitbybit, and Affancik Hamim, Head of Industry at Meta, with Joni Tjung, CEO of Blend Media, serving as moderator. A Q&A session also featured Gusti Ayu Alma, Partner Solutions Manager at Meta, who provided insights into AI implementation in business operations.

"As a brand, you can build direct relationships with customers without intermediaries or monopolies. This is a big opportunity for businesses to take full control of their customer experience," said William Tunggaldjaja.

Over the past few years, traditional e-commerce platforms such as marketplaces and websites have been the go-to solutions for retail businesses to reach customers. However, relying on third parties often means brands lose direct control over their customer interactions and data. Bitbybit's AI Studio offers a solution by empowering businesses to create personalized, fast, and efficient shopping experiences directly through WhatsApp.

Bitbybit introduced AI Studio as a tool that enables businesses to operate independently on WhatsApp. The platform leverages AI-powered bots, known as "AI Agents," to engage with customers naturally by understanding conversation contexts and providing intelligent, tailored responses.

"With AI Agent technology, we’re pushing commerce beyond websites, apps, and marketplaces. It’s not just about selling products it's about building long-term relationships with customers," William added.

The event included a live demo, showcasing how AI Agents can interpret customer intentions, offer relevant product recommendations, send checkout reminders, and optimize interactions, ultimately boosting sales conversions.

AI Studio’s standout features allow businesses to adopt AI technology without technical barriers:

• No coding is required, making it accessible for all users.
• Pre-built skillsets, enabling AI Agents to handle diverse business scenarios instantly.
• AI Playground, a testing space for users to simulate AI and customer interactions to better suit their business needs.

Meta's support further strengthens this innovation. "Meta has heavily invested in AI over the past three years. Partnering with bitbybit and Blend Media ensures businesses can leverage the latest AI-driven WhatsApp Commerce features for optimal results," said Affancik Hamim.

Gusti Ayu Alma emphasized how AI Agents address missed sales opportunities by automating reminders and product recommendations. "Bitbybit's AI Agent helps businesses optimize auto-reminders and suggest products to encourage customers to complete their purchases," she explained.

With AI Studio’s launch, bitbybit solidifies its position as a leader in AI-driven chat commerce. Businesses now have the power to reach more customers, enhance engagement, and drive sales directly on WhatsApp, free from the constraints of traditional e-commerce platforms.

PHOTO: BITBYBIT

This article was created with AI assistance.