In 2025, the landscape of micro, small, and medium enterprises (UMKM) in Indonesia is poised for significant transformation, with technology playing a pivotal role in their growth and competitiveness. Experts emphasize that innovation, digitalization, and continuous collaboration are essential for UMKM to thrive in the evolving market.

Rhenald Kasali's Perspective on UMKM Growth

Professor Rhenald Kasali, a distinguished academic and founder of Rumah Perubahan, underscores the importance of innovation and digitalization for UMKM. He notes that during the economic crises and the pandemic from 2019 to 2021, UMKM have been crucial in supporting the national economy. To elevate UMKM, he advocates for continuous innovation and collaboration with various stakeholders.

Peruri's Commitment to UMKM Development

Perum Peruri, a state-owned enterprise, is dedicated to supporting UMKM through technological advancements. They emphasize that leveraging technology enables UMKM to optimize marketing strategies, reach broader markets, and enhance administrative efficiency. Peruri's initiatives include the Digital Entrepreneur Academy, which provides training and support to UMKM, fostering their growth and global competitiveness.

The Role of Technology in UMKM Advancement

Integrating technology is vital for UMKM to expand their market reach and improve operational efficiency. Digital tools facilitate better marketing strategies, enabling businesses to access wider and even international markets. Peruri's Digital Entrepreneur Academy exemplifies this approach by offering training that enhances UMKM's digital capabilities.

Strategic Recommendations for UMKM in 2025

To capitalize on technological opportunities, UMKM should focus on:

• Digital Marketing: Utilizing online platforms to reach a global audience.
• E-commerce Integration: Adopting online sales channels to increase accessibility.
• Operational Automation: Implementing digital tools to streamline processes and reduce costs.

By embracing these strategies, UMKM can enhance their competitiveness and contribute significantly to Indonesia's economic growth in 2025.