Google has announced a partnership with The Associated Press (AP) to integrate a feed of real-time information into its AI-powered chatbot app, Gemini. This collaboration aims to make Gemini a comprehensive platform for users seeking the most up-to-date content.

Jaffer Zaidi, Google’s VP of Global News Partnerships, explained the initiative in a recent blog post, stating, “As we develop new AI offerings and products, we’re identifying specific types of information and data that can help improve our products and services for people everywhere. This [new feed] will be particularly helpful to our users looking for up-to-date information.”

Although Zaidi did not specify when the feature would be available or whether it would launch globally, the announcement highlights Google’s ongoing efforts to enhance the accuracy and relevance of its AI technologies.

Google’s partnership with AP is part of a broader trend where AI companies collaborate with news organizations to refine their products. Similar efforts have been made by OpenAI, which has established partnerships with publishers such as the Financial Times, Axel Springer, and News Corp. These collaborations allow AI developers to train their models on proprietary content, improving performance while avoiding copyright disputes.

Other players in the AI space are also exploring innovative ways to work with publishers. For instance, AI-powered search engine Perplexity has introduced a revenue-sharing program for publishers whose content is referenced in search results.

However, these partnerships are not without challenges. A study conducted by Columbia University’s Tow Center for Digital Journalism found that OpenAI’s ChatGPT often misquoted content from publishers with which it has agreements. Such findings raise questions about the tangible benefits of these collaborations for AI accuracy.

Despite the mixed results, the struggling news industry is increasingly open to such partnerships, seeing them as opportunities to secure additional revenue streams and gain relevance in the evolving digital landscape.

SOURCE: TECHCRUNCH | PHOTO: AP