Insider Announces $500M Series E Led by General Atlantic to Propel Global Expansion

Insider, a rapidly growing platform for personalized cross-channel customer experiences, has raised $500 million in Series E funding led by global investment firm General Atlantic. This round, one of the largest in the industry, marks a significant milestone in Insider's mission to enhance its technology and expand its international reach.

This Series E round also saw participation from existing investors, including Sequoia Capital, Riverwood Capital, and Wamda Capital. With this additional funding, Insider aims to strengthen its position in the competitive MarTech landscape by enhancing its AI-driven tools and supporting global business expansion. The company's primary focus will be on scaling operations in North America and expanding into new markets to better serve its growing list of international clients.

Founded in 2012, Insider has rapidly positioned itself as a leading provider of digital customer experience technology, enabling brands to tailor communications across platforms. Its AI-powered technology helps businesses design highly personalized interactions that foster customer loyalty and drive engagement. Insider's client portfolio includes global brands such as Samsung, Virgin, and Toyota, all of which leverage the platform to optimize their customer engagement.

General Atlantic’s investment in Insider underlines a growing trend toward personalization in marketing. As consumers increasingly expect tailored interactions, brands are seeking solutions that offer customization at scale. This trend aligns with Insider's mission to provide brands with an all-encompassing platform for orchestrating personalized journeys across channels like email, web, and mobile. The new funds will allow Insider to expedite product innovation and enhance user experience, cementing its reputation in a competitive digital marketing ecosystem.

In addition to the funding, General Atlantic will support Insider with strategic guidance to expand its presence in North America. With expertise in scaling high-growth technology businesses, General Atlantic’s backing is expected to accelerate Insider's growth trajectory and help the company penetrate the US market, where demand for personalized marketing solutions is surging.

The Series E funding will also enable Insider to invest in AI and machine learning advancements, with the goal of further refining its customer experience offerings. These upgrades aim to improve the platform's predictive capabilities, allowing brands to make real-time adjustments based on evolving customer preferences. As a result, Insider will be better positioned to support its clients in delivering impactful, data-driven customer interactions.

Insider’s recent Series E round, which brings its total funding to nearly $1 billion, underscores investor confidence in the company’s potential to become a dominant player in the marketing technology space. With the backing of General Atlantic and the continued support of long-term investors, Insider is poised to redefine the landscape of personalized marketing.