Qiscus, a technology company that specializes in solutions for businesses, has revealed an important transformation in its platform. The company has upgraded its Omnichannel platform to an AI-powered customer engagement system designed to boost its presence and growth across Southeast Asia.

Delta Purna Widyangga, CEO and Co-founder of Qiscus, explained that this shift represents the company's dedication to providing businesses in the region with smarter, more personalized customer interactions. He highlighted that "technology is a key driver in business transformation" and that generative AI is becoming one of the leading factors in this change.

With the rapid advancements in artificial intelligence, Qiscus recognizes that businesses can no longer rely solely on basic real-time interactions. Customers expect interactions that are intelligent, intuitive, and integrated across all touchpoints. As a result, Qiscus has focused on meeting these demands by launching its AI-powered solutions, which include automation features such as chatbots that help streamline operations and enhance efficiency.

Since launching its first AI solutions in 2021, Qiscus has significantly expanded its technology offerings. The Qiscus AI platform is based on three main principles: knowledge-driven intelligence, brand-aligned personas, and governance. These elements work together to help businesses create a more effective and personalized customer experience.

Over the past year, Qiscus has seen a 300% increase in the use of its AI solutions. This growth highlights the rising demand in the market for tools that can deliver more effective and engaging customer experiences. The company’s AI-powered platform is now positioned to offer even more advanced capabilities as it competes on a global stage.

To support this transformation, Qiscus has also established a dedicated AI team. This group will focus on further developing the platform’s potential by conducting strategic research that will guide the future direction of Qiscus AI.

Looking ahead, Delta noted that this transformation is in line with Qiscus' broader strategy for 2024. The company is strengthening its position in Southeast Asia as a base for future regional expansion. With the official launch of Qiscus AI, the company plans to further solidify its status as a leader in the AI space, not just in Southeast Asia but globally.

Delta is confident that 2025 will be a pivotal year for Qiscus as it continues to innovate and expand its AI-driven customer engagement solutions.

ANTARA