Social media has become a double-edged sword, with mindless scrolling consuming more of our time and cognitive capacity than we realize. A surge in the term "brain rot" has highlighted concerns about the detrimental effects of excessive use of platforms like TikTok. The term itself saw a 230% rise in 2024, as Gen Z and Gen Alpha were particularly affected.

Social media, once a revolutionary tool for connection, is now dominated by short-form content, making it easier to consume and harder to disengage. However, research shows that constant consumption of quick content is linked to decreased attention spans, mental fatigue, and a decline in critical thinking.

Psychologist Andrew Przybylski points out that the overuse of social media leads to neurological changes—including memory loss, depression, and anxiety, especially in younger, developing brains. The ease of access to such platforms, coupled with their addictive nature, is feeding this growing epidemic.

How do we fight brain rot? Experts suggest setting limits on social media use. Try using the built-in screen time trackers on smartphones to monitor daily usage. Limiting time spent on social media and curating your feed to focus on meaningful, educational content can turn your smartphone into a tool for growth instead of a waste of time.

Ultimately, balance is key. Social media should be a tool for engagement, not just for passing time. Taking regular breaks and incorporating offline activities like reading or spending time outdoors is crucial in breaking the cycle of brain rot.

CNA