Bank DKI has announced a strategic collaboration with PT Publicom Komunikasi Indonesia (Publicom Communications), a growing startup in Jakarta, to provide its employees with access to Multi-Purpose Loans (Kredit Multi Guna/KMG). The initiative aims to support employee welfare, offering financial solutions for home renovations, education, and other personal needs.

The Cooperation Agreement (PKS) was signed at Bank DKI’s headquarters, attended by Samuel Katiandagho, CEO of Publicom, and Zulfikryshah, Head of Consumer Credit Group at Bank DKI. Katiandagho emphasized that this partnership enhances employees' financial well-being, a critical aspect for startups in retaining and supporting their workforce.

“This collaboration will help our employees balance personal and professional lives by providing them with easy access to financial support,” Katiandagho stated. “It’s a step toward ensuring the overall growth of our employees and our company.”

For startups, providing a solid welfare package is crucial in attracting and retaining top talent. Publicom Communications, a rapidly growing startup, understands that financial flexibility for employees plays a vital role in job satisfaction. The KMG loan offers competitive interest rates, flexible terms, and easy application processes, making it an ideal solution for startup employees who often have diverse financial needs.

Zulfikryshah from Bank DKI noted, “This partnership demonstrates Bank DKI’s commitment to supporting startups. By offering financial solutions that align with the needs of modern companies, we are not just providing loans but fostering growth through employee welfare.”

The partnership is especially important for startups like Publicom, where employees are often young professionals navigating the demands of a fast-paced work environment. By giving employees access to financial support, Publicom aims to increase job satisfaction and reduce turnover—key factors for success in the competitive startup ecosystem.

The collaboration between Bank DKI and Publicom also highlights a growing trend in the startup world: the need for inclusive financial solutions. As startups continue to expand, offering benefits like the KMG loan helps employees manage personal finances, which can ultimately enhance their productivity and long-term engagement.

Startups face unique challenges compared to larger, more established companies. While many startups focus on innovative products and scaling, they must also create an environment where employees feel financially secure. Bank DKI’s flexible financial solutions can give startups the competitive edge needed to retain talent in today’s market.

“This initiative aligns with our mission to provide accessible and inclusive financial services. We understand the startup sector’s dynamic needs, and our services are designed to support both business growth and employee welfare,” Zulfikryshah added.

By partnering with Publicom Communications, Bank DKI is positioning itself as a key enabler for startups, offering tailored financial products that support employee growth. In a rapidly evolving digital economy, startups require more than just access to capital—they need financial products that are agile and adaptable to their unique needs.

This collaboration is an example of how financial institutions are adapting to the demands of the startup ecosystem. Offering innovative credit facilities allows startups to invest in their workforce and, in turn, build a loyal and productive team. As Publicom continues to grow, the partnership with Bank DKI will help secure the financial well-being of its employees, fostering a stronger, more sustainable startup.

The partnership between Bank DKI and Publicom is a step forward in fostering a startup culture that values employee well-being. As the startup sector grows, initiatives like this will become increasingly important for supporting the workforce. The flexibility and accessibility of financial products are key to enabling startups to thrive in a competitive and rapidly changing market.

For Publicom, this collaboration not only enhances employee satisfaction but also helps solidify the company’s reputation as an employer of choice in the competitive startup landscape. By providing employees with the financial tools to succeed, startups can ensure long-term growth and success.

MERDEKA