Samsung Electronics Indonesia introduced its latest innovations through the Samsung B2B Display Solutions unit, presenting AI-based digital signage and interactive panels designed to create immersive and impactful customer experiences across industries (02/03/2026).

The company stated that visual experience is no longer a complementary element but a key factor in shaping strong first impressions, improving customer satisfaction, and strengthening brand loyalty. Through a series of exclusive, intimate gatherings, Samsung demonstrated how its display technologies can deliver more immersive, efficient, and high-value experiences.

Samsung emphasized that the initiative connects advanced technology with real user needs, covering sectors such as banking, hospitality, and entertainment.

Industry Leaders Share Impact Across Banking, Hospitality, and Entertainment

During a talk show session titled “Sustained Excellence,” industry leaders explained how Samsung’s visual solutions have transformed customer engagement at various interaction points.

From the banking sector, representatives of Bank Danamon said modern bank branches must create a professional and trustworthy impression from the first step inside. Samsung’s displays provide elegant and informative visual communication, helping customers feel comfortable, confident, and well served.

In hospitality, Swissôtel Living Mega Kuningan highlighted that Samsung’s display technology integrates harmoniously with hotel interior design. Service information, promotions, and navigation are delivered subtly without disturbing the aesthetics of the space, enhancing the premium guest experience.

From the entertainment industry, Cinema XXI stressed the importance of a consistent customer experience across its cinema network. Through centralized content management, the company ensures uniform and superior visual quality for schedules and promotions, allowing the viewing experience to begin even before customers enter the studio.

“We want to deliver relevant and meaningful experiences at every customer touchpoint. By listening directly to user needs, we ensure that our solutions create real impact for businesses,” said Joseph, Director of B2B Display Solutions at Samsung Electronics Indonesia.

Samsung Introduces Ultra-Thin, Supersized, and AI-Powered Display Innovations

To address the dynamics of modern business spaces, Samsung introduced several flagship innovations designed to deliver best-in-class visual performance.

The Spatial Signage 85-inch Ultra-Thin, with a thickness of only 52mm, is designed for premium spaces and mounts seamlessly against the wall like artwork. Supported by Samsung VXT cloud-based technology, businesses can update content in real time, ensuring information remains dynamic and relevant while maintaining an elegant appearance.

For large public areas, the Supersized Signage 115-inch offers strong visual impact with anti-glare technology and 24/7 operation. Brand messages remain clear and sharp even in bright environments, enabling visitors to view information from a distance, reduce confusion, and navigate spaces more comfortably.

Samsung also introduced the Interactive Flat Panel WAFX-P Series, an AI-based solution designed for modern meeting rooms. The panel enables more intuitive and responsive collaboration, helping teams work more efficiently and productively.

Strengthening a Future-Ready Ecosystem with Business Partners

Samsung reinforced its commitment to industry growth through a strategic meeting themed “Future Ready: Growing Together,” held at The Ritz-Carlton Pacific Place and attended by more than 100 business partners.

The initiative aims to strengthen commercial and technical support for partners, ensuring that each technology implementation provides long-term value.

“Our goal is to ensure that every technology investment generates sustainable impact for businesses. With a solid ecosystem, we grow together with partners to deliver the best customer experience in Indonesia,” Joseph said.

PHOTO: SAMSUNG INDONESIA

This article was created with AI assistance.

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