Bank Mandiri opened Livin’ Fest Jayapura 2025 as a collaborative expo to strengthen UMKM, creative industry players, and financial services in one integrated ecosystem at GOR Cenderawasih Jayapura (27/11). The festival, held on 27–30 November 2025, carries the theme “Sinergi Majukan Negeri” and is aimed at giving the people of Papua wider business opportunities and access to relevant financial solutions.

Festival Links Multiple Sectors with Bank Mandiri’s Financial Solutions

The event connects various sectors, including national entertainment, lifestyle, automotive, sportainment, and tourism.

All activities are supported by Bank Mandiri’s financial services, such as Mandiri KPR, Mandiri Auto, UMKM financing, and digital transactions through Livin’ by Mandiri.

“We want to ensure that Livin’ Fest provides real added value for the people of Papua. From access to financial products to wider business opportunities for UMKM and local creative players to drive a people-based economy,” said Regional CEO Bank Mandiri Region XII Papua Antonius Budi Setiawan in Jayapura (27/11).

99 Tenants, UMKM Zone, and Government Hub Enhance Public Access

A total of 99 tenants are taking part in the expo, covering culinary, fashion, beauty, and lifestyle categories.

Bank Mandiri’s UMKM zone showcases Papua’s highlighted products, while the Government Hub gives visitors easier access to public services such as passports, driver’s licenses, taxation, and other administrative needs.

The festival also features collaboration with Jakarta Coffee Week to introduce diverse coffee flavors to Jayapura.

Bank Mandiri is offering several promotions, including Mandiri KPR and Mandiri Auto “HUT Mandiri Semua Hepi” with cashback up to Rp2.7 million, as well as the chance to win a trip to Japan through the opening of a Multicurrency Savings account.

Property Developers, Automotive Dealers, and Livin’ by Mandiri Integration

Sixteen property developers and 13 automotive dealers—including Honda, Hyundai, Toyota, Daihatsu, Mitsubishi, Chery, Isuzu, Suzuki, and Kawasaki—are participating with test drive opportunities for cars and motorcycles.

All programs are directly connected to Livin’ by Mandiri, the bank’s digital lifestyle application.

By September 2025, Livin’ by Mandiri had reached 35.1 million users, growing 27% year-on-year, with transaction frequency up 25% and a transaction value of Rp3,220 trillion.

Entertainment, Sports, and Competitions Engage the Community

The festival offers entertainment featuring Shine of Black, Anadok, and Silet Open Up.

Activities include a Fun Run 2.75K and 5K, along with a dance competition, coloring contest, fashion show, and rapper competition for young talents.

“Livin’ Fest is designed as a collaborative stage that combines the potential of UMKM and local creativity with the strength of Bank Mandiri’s digital solutions. This synergy is expected to support Papua’s economic growth while expanding the use of modern financial services in the community,” Antonius said.

PHOTO: BANK MANDIRI

This article was created with AI assistance.