Indonesian IT services company PT Data Sinergitama Jaya Tbk, known as Elitery, has officially expanded its business to Malaysia by establishing a new entity: Elitery Global Technology Sdn Bhd.

CEO Kresna Adiprawira stated that this move is part of Elitery’s global growth strategy, designed to improve its competitiveness and business resilience in the fast-evolving technology sector.

“This expansion into Malaysia is a strategic step to reach regional markets and accelerate global growth,” said Kresna in an official press release received Wednesday, July 16.

Partnering with Iloken System for Local Expertise

As an initial step, Elitery secured a strategic partnership by acquiring Malaysian technology firm Iloken System Sdn Bhd.

According to Kresna, Iloken brings a strong track record, skilled talent, and experience managing critical digital projects in Malaysia.

He emphasized that the company chose acquisition over a greenfield strategy to leverage Iloken’s established business foundation.

“Through the acquisition of Iloken System Sdn Bhd, we gained a local partner with competent human resources, a solid business track record, and experience in handling major projects in Malaysia,” Kresna explained.

Iloken’s portfolio includes emergency response systems and flood warning technologies—projects that demonstrate its local capability and relevance.

Malaysia’s Digital Ecosystem Attracts Major Players

Elitery’s decision to enter the Malaysian market follows a thorough analysis of the country’s digital readiness and market potential.

Malaysia is witnessing rapid growth in cloud computing, artificial intelligence (AI), and cybersecurity, supported by billion-dollar investments from global tech giants like Google, AWS, Oracle, and Microsoft.

These investments include cloud infrastructure, data centers, and AI services.

“Strong government support for digital regulation and tech incentives makes Malaysia a new magnet in Southeast Asia’s digital transformation map,” said Kresna.

Cloud, AI, and Cybersecurity Trends Fuel Market Growth

Demand for reliable digital transformation partners is rising in Malaysia. Local institutions and industries are actively seeking expertise in cloud integration, IT automation, and data protection.

Elitery views this environment as a strategic opportunity to bring its proven capabilities from the Indonesian market to a broader regional audience.

Market insights back this view: Malaysia’s public cloud market is expected to reach USD 2.82 billion by 2025, while information security spending is forecast to increase by 84% between 2023 and 2029, according to Gartner’s Q1 2025 report.

Additionally, Statista’s 2024 report shows that Malaysia’s generative AI market is on track for rapid expansion, with a 36.98% compound annual growth rate (CAGR) through 2030.

Elitery’s Vision for Regional Innovation and Collaboration

Elitery positions this expansion as more than just business growth—it sees it as a pivotal chapter in its regional journey.

“We believe this is the beginning of a new chapter for Elitery as a tech company that not only leads domestically but can also compete regionally. We bring a spirit of collaboration and innovation to meet the challenges of Southeast Asia’s digital transformation,” Kresna concluded.

PHOTO: ELITERY

This article was created with AI assistance.