OpenAI is nearing the launch of a new AI-powered web browser aimed at challenging Google Chrome’s dominance, according to three people familiar with the matter.

The browser, expected to debut in the coming weeks, is designed to transform how users interact with the internet.

It includes a chat interface and supports AI agent integrations, giving OpenAI more direct access to web behavior data, a critical pillar of Google’s advertising strength.

AI-Powered Browsing with ChatGPT-Like Interface

The upcoming browser will include a native chat experience, similar to ChatGPT, two sources said.

This design allows users to interact directly with the browser, potentially completing tasks without clicking through to traditional websites.

This functionality aligns with OpenAI’s broader goal to embed its services into the daily routines of both consumers and professionals, one source noted.

Strategy Focused on Capturing Web Behavior Data

OpenAI’s decision to develop a full browser, rather than a plug-in, reflects its intention to collect and control user data.

Chrome, a core part of Alphabet’s ad business, provides Google with user information used for ad targeting and traffic routing to its search engine.

If adopted by ChatGPT’s 500 million weekly active users, OpenAI’s browser could challenge Chrome’s role in Google’s advertising model, which comprises nearly three-quarters of Alphabet’s revenue.

Built for AI Agents to Act Within Websites

The browser will support integration with OpenAI's AI agents, such as Operator.

According to the sources, these agents could perform tasks like making reservations or completing online forms on behalf of users, all within existing websites.

This would position OpenAI’s browser as a platform where AI can act, not just respond, offering a new mode of interaction beyond passive browsing.

Browser Market Faces Disruption Amid Antitrust Scrutiny

Chrome currently holds more than two-thirds of the global browser market, with over 3 billion users, according to StatCounter.

Safari, in second place, holds a 16% share. In contrast, OpenAI recently reported 3 million paying business users for ChatGPT.

The browser is built on Chromium, Google’s open-source browser code that also supports Microsoft Edge and Opera, two sources said.

OpenAI has previously hired two longtime Google executives who were part of Chrome’s original development team.

While OpenAI had considered acquiring Chrome, an executive testified in April that the company would only pursue this if antitrust efforts forced a sale.

Google has stated it will appeal the ruling declaring its search monopoly unlawful.

OpenAI declined to comment. The individuals providing this information requested anonymity because they were not authorized to speak publicly.

PHOTO: UNSPLASH

This article was created with AI assistance.