Nuon Digital Indonesia, a subsidiary of PT Telkom Indonesia, announced its strategic initiatives and business plan for 2025 under the theme “Reshaping Indonesia’s Play” (10/6).

This plan focuses on reshaping how Indonesians enjoy, create, and interact with digital entertainment amid changes in consumption patterns.

Focus on Three Core Portfolios: Digital Games, Music, and Lifestyle

Nuon prioritizes innovation, cross-sector collaboration, and empowering local creative talent through its three main portfolios: Digital Games, Digital Music, and Digital Lifestyle.

CEO Aris Sudewo stated, “We want this ecosystem not only to grow economically but also to be a space that encourages creators to continuously develop.

Through products, services, and strategic partnerships, Nuon opens access and creates opportunities for local workers to compete globally.”

Strengthening Local Game Development and Expanding Access

In Digital Games, Nuon reinforces its role as a local publisher supporting Indonesian game content.

The company recently launched Assault Mode for the game DreadHaunt on STEAM and Xbox, offering solo play, co-op multiplayer, and AI bots to enhance the survival experience.

Nuon is also developing a new horror game, Agni: Village of Calamity, through the Indigo Games Start Up Incubation program with Telkom.

The game, focused on a secret police investigator, is in the Alpha stage and planned for release in 2026.

To broaden access to quality gaming, Nuon will become an official reseller of PC Game Pass on UPOINT.ID, Dunia Games, and IndiHome.

Contributions in Film Production and Event Ticketing

In Digital Lifestyle, Nuon has made consistent contributions to the national film industry.

Following the executive production of horror films Kuasa Gelap and Anak Kunti, Nuon collaborates with Paragon Pictures and Ideosource on the drama Tak Ingin Usai di Sini, which premiered on June 5, 2025, starring Vanesha Prescilla and Bryan Domani.

On the events front, the ticketing platform Tiketapasaja.com continues as an official partner for major concerts and music festivals such as Pesta Semalam Minggu Soundsfest and Riang Riuh.

Over 100,000 tickets have been sold in the first quarter of 2025, with plans to expand through system and service integration.

Expanding Digital Music Offerings and Licensed Solutions

Langit Musik, Nuon’s Digital Music portfolio, launched the “Bestie” subscription plan, allowing two to four users to share premium access, providing an affordable option.

Langit Musik is also integrated as mini apps within platforms like MyTelkomsel, GoPay, and by U for easier access.

Nuon’s PlayUp by Langit Musik offers licensed background music solutions for businesses such as cafes, restaurants, malls, and public transport, promoting a legal and sustainable music ecosystem.

PlayUp provides transparent usage reports to ensure fair distribution of royalties to music creators.

Recognition for Industry Contributions

Nuon’s efforts in the digital entertainment sector have been recognized through awards such as the Hybrid Events Award and Multi-Platform Campaign Award at the Asia-Pacific Broadcasting+ Awards in Singapore on June 28.

These accolades highlight Nuon’s role as a key driver in advancing Indonesia’s digital entertainment industry.

PHOTO: TELKOM INDONESIA

This article was created with AI assistance.