PT Bank Syariah Indonesia Tbk (BSI) has introduced its groundbreaking product, the BYOND SuperApp, a comprehensive solution designed to meet the increasingly complex financial, social, and spiritual needs of modern society. The launch of BYOND signifies BSI's commitment to providing an all-in-one service platform for digital banking, offering users seamless access to a wide range of services through a secure, user-friendly interface.

The application, which was officially launched on November 9, 2024, has already made a significant impact. Since its debut on October 26, 2024, BYOND has gained over 100,000 users in just 14 days, with daily growth averaging 10,000 new users. In the same period, BYOND processed 1 million transactions worth up to IDR 1 trillion. The app is set to revolutionize the way people interact with their finances by merging convenience, speed, and security into one platform.

Menteri BUMN, Erick Thohir, expressed his enthusiasm about BYOND, highlighting the government's support for BSI's efforts to innovate and integrate Islamic finance into the global ecosystem. He also mentioned that the app could potentially expand its services in key regions, such as Saudi Arabia, as part of BSI's strategy to strengthen its presence in the Middle East after its success in Dubai.

BSI’s CEO, Hery Gunardi, emphasized that BYOND is not merely an upgrade from its predecessor, BSI Mobile, but a true transformation in the digital banking space. The app's unique DNA incorporates features designed to meet the ever-evolving demands of the digital age, with a focus on user experience, speed, and, most importantly, security. Hery stated that BYOND is engineered to ensure that every transaction is not only easy and fast but also safe.

At the heart of BYOND's development is BSI's continuous commitment to technological advancement. Saladin D. Effendi, BSI's Director of Information Technology, discussed the app’s robust security features. BYOND uses a multi-layered security approach, including fraud detection systems (FDS) that recognize anomalous transaction patterns, hardware security modules (HSM) to safeguard sensitive data, and rigorous penetration tests to ensure the app’s vulnerability-free performance.

"Security is our top priority," said Saladin. "BYOND has been designed with a 'double fortress' system to provide the most secure environment for users. From activation with a PIN and debit card to advanced fraud detection and real-time notifications, BYOND ensures the highest level of protection for all transactions."

BYOND is not just another banking app; it’s a platform that addresses the full spectrum of modern life. Saut Parulian Saragih, BSI’s Senior Executive Vice President for Digital Banking, highlighted that BYOND was developed to cater to users in three key areas: finance, social interactions, and spirituality. With features ranging from financial services like savings, investments, and loans to social tools for community engagement and spiritual features related to Islamic practices, BYOND aims to be an indispensable companion for users.

One of the key innovations of BYOND is its user-centric design, which combines advanced UI/UX with real-time feedback systems to ensure that each user’s needs are met efficiently. As BSI continues to expand the app’s capabilities, future updates will focus on enhancing investment features and integrating lifestyle services that align with the needs of a digital-first world.

The platform’s microservices architecture allows BSI to introduce new features more rapidly, ensuring that BYOND stays relevant as the digital landscape evolves. Currently, BYOND offers around 130 features, with plans to continually evolve and improve, based on user feedback and market trends.

BSI’s ongoing digital transformation is in line with the Indonesian government’s broader push to strengthen digital infrastructure. By creating an inclusive, seamless ecosystem for Islamic finance, BSI aims to challenge the conventional banking landscape and position itself as a leader in the financial sector. With plans to expand further into the Middle East and a focus on delivering secure, innovative financial services, BYOND is poised to be a game changer in the global banking arena.