GoTo Financial projects significant digital financing growth in 2025, targeting a lending portfolio exceeding IDR 8 trillion (around USD 495 million) by year-end. The company’s confidence is rooted in robust performance last year and the application of a cautious credit distribution strategy.

“We use existing data within the GoTo ecosystem to analyze user profiles so we can manage risk well,” said Audrey P. Petriny, Head of Corporate Affairs at GoTo Financial, in an interview with Kontan on Friday, April 18.

Consumer Lending Grew 172% in 2024 with Stable Asset Quality

Q4 2024 Report Shows Strong Year-on-Year Loan Disbursement Increase

Based on GoTo’s Q4 2024 financial report, consumer loan disbursement through GoTo Financial rose by 172% year-on-year to IDR 5.2 trillion. The increase was accompanied by stable delinquency rates, indicating well-maintained asset quality.

Audrey attributed this performance to the company’s ability to manage risk through in-depth ecosystem data analysis, supporting both scale and loan quality.

Ecosystem-Based User Acquisition Keeps Marketing Costs Low

Majority of Borrowers Already Engaged Within GoTo Ecosystem

GoTo Financial benefits from low new user acquisition costs. Most loan service users originate from within the GoTo ecosystem, allowing the company to minimize marketing expenses.

“These users are already part of the GoTo ecosystem, so acquisition is more efficient,” Audrey explained. The internal user base continues to be a key factor in the company's lending expansion.

Strategic Bank Jago Partnership Strengthens Loan Distribution

Over 70% of Total Loans in 2024 Channeled Through Bank Jago

GoTo Financial’s integrated partnership with Bank Jago is a major component of its loan distribution strategy. In 2024, more than 70% of its total lending volume was disbursed through Bank Jago.

“Our lending portfolio nearly tripled last year, and the partnership with Bank Jago was a crucial part of that growth,” Audrey stated.

PHOTO: GOTO Finance

This article was created with AI assistance.