Grab has officially introduced its latest strategic direction, “AI-First with Heart,” during the GrabX event held in Singapore, its regional headquarters. The new initiative combines artificial intelligence with a human-centric design, aligning with the company’s goal of delivering technology that understands and adapts to users’ diverse needs.

Chief Product Officer Philipp Kandal emphasized that Grab’s new approach recognizes the many roles people play in their daily lives. “We all have different versions of ourselves,” he said. These roles are represented through three themes: Solo You, Family You, and Explorer You, each addressed with new product features under the umbrella campaign “For Every You”.

“For Solo You” Affordable Meals for Individual Needs

Grab for One Simplifies Solo Dining

The Grab for One feature targets solo users who want simple, affordable food options. Already available in Indonesia and other Southeast Asian countries, this curated menu highlights single-serving meals optimized for quick and cost-efficient delivery.

Users can access this list directly within the Grab app. Grab also ensures lower delivery fees for these options and has streamlined the ordering process to minimize friction.

Shared Saver: AI-Powered Group Order with Nearby Strangers

Shared Saver leverages AI to enable group orders from the same merchant by users in nearby locations. Unlike traditional group orders, participants do not need to know each other.

The system detects multiple incoming orders from the same area and prompts users to join within a limited time window. By consolidating deliveries, customers benefit from reduced delivery fees while maintaining short wait times.

“For The Family You” Safety-Focused Services for Teens and Parents

Grab for Family|Teens: Rides for Adolescents with Parental Control

Grab for Family|Teens caters to users aged 13 to 17 who require transportation but are not yet eligible for individual Grab accounts. Teenagers can request rides on their own, such as for school commutes, while parents retain oversight.

The feature connects teen accounts to a guardian’s Grab Family account. This setup includes advanced security elements such as pre-approved drivers with high ratings and PIN verification to ensure the correct driver is met.

Audio Protect: AI-Driven In-Ride Audio Monitoring

Another security enhancement is Audio Protect, a feature that records audio during rides. This data is strictly for safety use and will not be accessed for other purposes.

Grab’s AI can identify concerning sounds—such as tire screeches indicating sudden braking or inappropriate language—and flag them for review. Combined with route detection, these alerts trigger notifications to both the teen and their parent to verify their safety.

The service is set to launch in May 2025 and is expected to be rolled out in Indonesia.

Heavy Order Splitting Enhances Delivery Efficiency

Grab has introduced a solution for large or heavy food orders. When one driver cannot carry the entire order, the system may split the items between multiple drivers or assign a four-wheeled vehicle.

This enhancement aims to preserve food quality and reduce physical strain on drivers.

“For The Explorer You” Travel-Oriented Features for Seamless Discovery

Airport Pickup with Advanced Booking at Key Locations

Grab now offers advanced booking for airport pickups, allowing users to schedule a car before arriving at their destination airport. This reduces waiting time upon arrival.

The feature is already available at major airports in Indonesia, including Soekarno-Hatta (CGK), Ngurah Rai (DPS), Yogyakarta (YIA), and Juanda (SUB). It is also accessible in regional hubs like Kuala Lumpur and Phuket.

Dine Out Discovery Connects Users to New Culinary Experiences

Dine Out Discovery helps users find new restaurants when exploring unfamiliar areas. This feature includes the ability to make table reservations within the app and will be launched in Indonesia in May 2025.

Grab Travel Pass Offers Cross-Border Vouchers

For regional travelers, the Grab Travel Pass offers vouchers redeemable in any Southeast Asian country where Grab operates. These can be purchased in advance, providing additional convenience for international users.

Early Access Program Opens to Select Users

Philipp Kandal also announced an Early Access program that allows users to test upcoming features ahead of their official release. Interested users can register via a link accessible through a QR code displayed during the GrabX presentation.

PHOTO: SindoNews

This article was created with AI assistance.