OH!SOME, a lifestyle retail brand blending trend-focused merchandise with family entertainment, has officially entered Vietnam. The brand opened its first store at Crescent Mall in Ho Chi Minh City, signaling the start of a broader expansion strategy across the country.

With a one-stop retail approach, OH!SOME combines fashion, licensed products, advanced technology, and family entertainment. Backed by an efficient global supply chain, the brand offers a wide variety of high-quality products at competitive prices.

Focus on Local Adaptation and Retail Innovation

Known for its adaptability to local cultures, OH!SOME continuously innovates its retail concepts and marketing strategies to align with Vietnamese consumer preferences. The brand aims to build strong emotional connections with customers through a tailored shopping experience.

The product selection includes Korean skincare and beauty items, food and beverages, daily household goods, electronics, and fashion toys sourced globally.

Creating an Immersive Shopping Environment

The in-store environment is designed to be visually engaging and fun. Eye-catching decorations, gachapon machines, claw machines, and photo-friendly spots create an immersive and entertaining experience for shoppers of all ages.

Exclusive Licensed Products in Collaboration with Disney

OH!SOME has partnered with Disney to offer a range of licensed merchandise. At the Crescent Mall location, customers can explore a special Winnie the Pooh collection featuring plush toys, accessories, picnic mats, outdoor items, bento boxes, and novelty bags.

Customer Engagement Through Membership and Community Events

Through its official Instagram account @ohsome.vn, the brand encourages customers to become members of the OH!SOME loyalty program. Members can enjoy access to exclusive experiences such as meet-and-greets, community events, birthday gifts, and special promotions.

Expansion Plans Target Eight Stores by Mid-2025

As of March 2025, OH!SOME operates 110 stores in various countries. Vietnam has become a top-priority market. After the opening in Ho Chi Minh City, a new store is set to launch in Hanoi in early April.

OH!SOME plans to expand to other major cities in Vietnam, targeting the opening of eight stores by the first half of 2025.

PHOTO: THE PHNOM PENH POST

This article was created with AI assistance.