In a concerted effort to bolster Indonesia's creative economy, the Ministry of Trade (Kemendag) has initiated a series of programs aimed at facilitating the export of local creative products and services. These initiatives, including monthly pitching and business matching events, are designed to connect Indonesian creative entrepreneurs with international markets, thereby enhancing the global presence of the nation's creative industries. ​

The Role of Kemendag in Promoting Creative Economy Exports

Kemendag's commitment to supporting the creative economy is evident through its tailored programs that address the unique challenges faced by creative entrepreneurs in exporting their products and services. By organizing regular pitching sessions, Kemendag provides a platform for these entrepreneurs to present their offerings to potential buyers and trade attachés stationed abroad. This proactive approach not only showcases Indonesia's creative talents but also facilitates meaningful connections that can lead to export opportunities. ​

Monthly Pitching and Business Matching Events

The monthly pitching and business matching events serve as a bridge between Indonesian creative entrepreneurs and international markets. During these sessions, participants have the opportunity to present their products and services directly to trade representatives and potential buyers from various countries. This direct engagement allows for immediate feedback, negotiation, and the establishment of business relationships that are crucial for successful exporting. By facilitating these interactions, Kemendag ensures that creative entrepreneurs are not only exposed to global markets but are also equipped with the necessary support to navigate the complexities of international trade. ​

Collaboration with the Ministry of Creative Economy

Recognizing the importance of a unified approach, Kemendag has partnered with the Ministry of Creative Economy to further enhance the export potential of Indonesia's creative industries. This collaboration focuses on developing and implementing strategies that address both the creative and commercial aspects of exporting. By leveraging the expertise and resources of both ministries, the partnership aims to create a conducive environment for creative entrepreneurs to thrive in the global market. ​

Impact on Indonesian Creative Entrepreneurs

The initiatives spearheaded by Kemendag have had a tangible impact on the creative economy sector. For instance, in January 2025, the combined efforts of pitching and business matching events resulted in transactions totaling USD 5.2 million. Although there was a slight decline in February 2025, with transactions amounting to USD 3.5 million, these figures underscore the significant role that structured support plays in enhancing export activities. By providing consistent and targeted assistance, Kemendag empowers creative entrepreneurs to expand their reach and compete effectively in the international arena. ​

Future Outlook for Creative Economy Exports

Looking ahead, Kemendag remains committed to sustaining and expanding its support for the creative economy. Plans are underway to increase the frequency and scope of pitching and business matching events, incorporating more diverse sectors within the creative industries. Additionally, efforts will be made to provide training and resources that equip entrepreneurs with the skills necessary to navigate international markets successfully. By continuously adapting to the evolving global landscape, Kemendag aims to position Indonesia's creative economy as a formidable player on the world stage.