PT Hartadinata Abadi Tbk (HRTA), a leading player in Indonesia's jewelry and gold bullion industry, has announced a strategic partnership with PT Pegadaian. Pegadaian, the first company in Indonesia licensed by the Financial Services Authority (OJK) to engage in bullion operations, joins forces with HRTA to develop the nation’s gold ecosystem and enhance public literacy on gold investment.

This collaboration aligns with Indonesia's governmental initiative to strengthen gold reserves and promote downstream processes, ensuring safer, more affordable, and more efficient gold transactions. Through this partnership, both companies aim to guarantee the availability of high-standard bullion to meet industrial and investment demands while educating the public on the benefits of gold investment.

Sandra Sunanto, CEO of HRTA, expressed her enthusiasm for the partnership. “We are thrilled to work alongside Pegadaian in supporting the gold ecosystem. This strategic move will positively impact the national gold industry and solidify Indonesia's role as one of the world’s largest gold markets.”

HRTA’s flagship bullion product, EMASKU®, serves as a cornerstone of this initiative. Designed to meet Pegadaian's demand for high-quality bullion, EMASKU® offers competitive prices with low spreads, ensuring maximum returns for buyers. The product adheres to Sharia principles, holding a purity level of 99.99%, as confirmed by its certification from the Indonesian Ulema Council (MUI).

Manufactured under Indonesia's National Standard (SNI), EMASKU® undergoes rigorous quality control, including purity testing through inductively coupled plasma methods. PT Emas Murni Abadi (EMA), HRTA's subsidiary, oversees the refining process and ensures compliance with ISO 9001:2015 quality management standards, guaranteeing international-grade quality for customers.

This partnership also reflects a shared commitment to advancing Indonesia's downstream gold industry. By uniting their expertise, HRTA and Pegadaian aim to transform the gold ecosystem into a key driver of economic growth centered on bullion.

EMASKU® is positioned not only as a product but as a strategic solution to Indonesia's growing demand for reliable gold investment options. With competitive pricing and quality assurances, the partnership is poised to set a benchmark in the nation's gold industry.

SOURCE: WARTAEKONOMI | PHOTO: HARTADINATA