The rapid growth of digital technology has introduced new challenges to consumer protection in Indonesia, a nation with a diverse population of 192 million productive individuals. To address these issues, the "Gerakan Bersama Edukasi Pelindungan Konsumen" (Geber PK) was relaunched today, focusing on empowering consumers through financial literacy and protection education.

Deputy Governor of Bank Indonesia, Doni P. Joewono, emphasized the importance of collaboration between regulators, industry players, and the public in advancing consumer education. "Geber PK 2024’s success is rooted in the 3K strategy: common goals, contextual content, and collaboration with stakeholders," Doni stated during the event in Jakarta.

The Geber PK initiative aligns with the priorities set out in Indonesia’s Financial Sector Development and Strengthening Law (UU P2SK), which underscores the need for comprehensive consumer education. According to Friderica Widyasari Dewi, Executive Head of the Financial Services Authority (OJK), Indonesia's financial literacy index stands at 65%, outperforming the OECD average of 63%, while the financial inclusion index is at 75%. "Closing the gap between financial literacy and inclusion remains critical," she said.

Geber PK 2024 reached an impressive 142 million individuals through social media and radio campaigns by November. The initiative's focus on multi-stakeholder collaboration, including regulators such as Bank Indonesia, OJK, and the Ministry of Communications and Digital, as well as associations like ASPI, Perbanas, and Aftech, has been instrumental in driving this outreach.

Content tailored to local contexts has been another key success factor, with campaigns adopting a "one theme, one time" approach to maximize impact across multiple channels. This strategic communication aims to enhance public trust in financial systems while promoting safe and responsible use of financial services.

The momentum generated by Geber PK underscores a broader commitment to fostering an inclusive and innovative financial ecosystem. As the initiative moves forward in 2025, it aims to not only increase public awareness but also empower all Indonesians to make informed decisions about financial services, ensuring a safer and more equitable economic environment.