by.U users have grown nearly fivefold since Telkomsel launched the digital service, rising from about 4 million in 2022 to nearly 20 million in August 2026.

The growth was disclosed during the fifth edition of Piala by.U 2026 in Jakarta on Thursday, September 3, 2026. The annual tournament has been held since 2022.

by.U Users Grow Nearly Fivefold to 20 Million

Telkomsel’s Head of by.U Product Marketing, Herman Andik Prasetyo, said the number of by.U users had increased significantly since the tournament was first held four years ago.

“When we launched Piala by.U for the first time in 2022, the number of customers was still around 4 million,” Herman said.

Based on the figures cited by Herman, the current customer base is nearly five times larger than the level recorded when Piala by.U began. A fivefold increase from about 4 million users represents roughly 20 million users.

“Now we are almost five times larger. This is the fifth Piala by.U, and our user growth has also reached five times,” he said.

Telkomsel Links Growth to Support for Young Consumers

Herman said the growth was closely linked to by.U’s continued commitment to engaging with young people through various programs, including its annual tournament.

He said the support and solutions provided to young consumers could indirectly contribute positively to the overall growth of the by.U business.

“Without realizing it, by continuously being there to provide support and solutions to young people, we also have a positive impact on ourselves,” Herman said.

The approach reflects by.U’s effort to maintain its connection with younger consumers while developing programs that respond to their interests and needs.

Piala by.U Becomes Key Youth Engagement Program

Piala by.U has become one of Telkomsel’s main programs for engaging young communities, particularly through sports and digital lifestyle activities.

The tournament was first held in 2022 and entered its fifth edition in Jakarta in 2026. Its continued presence has coincided with the substantial increase in by.U’s user base.

Although by.U has been described as the “youngest child” within Telkomsel’s broader product family, its rapid growth in recent years indicates its ability to attract younger consumers.

by.U Targets Continued Growth Among Indonesian Youth

Herman said he hoped the positive growth trend would continue. He also reaffirmed by.U’s commitment to remaining a brand that consistently supports Indonesian youth over the long term.

“I hope it continues to grow and can become a brand that continues to support young people,” Herman said.

PHOTO: TELKOMSEL

This article was created with AI assistance.

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