Bank Saqu has expanded its Sunrise Society initiative into a collaboration platform across the Astra Financial ecosystem through the inaugural Bank Saqu Sunrise Society: Golf Par-Tee, bringing together automotive industry leaders ahead of GAIKINDO Indonesia International Auto Show (GIIAS) 2026. (09/07)

The event marked the first collaboration between Bank Saqu, Astra Credit Companies (ACC), Toyota Astra Finance (TAF), and Asuransi Astra. Around 144 participants attended, including sole brand holders, dealer networks, priority customers, and decision-makers from several industries.

Bank Saqu Introduces Business Banking Solutions Through Golf Par-Tee

Golf Par-Tee was organized to strengthen relationships with leaders in the automotive industry while introducing Bank Saqu's banking solutions for businesses.

The services presented included business transaction solutions, payroll services, time deposits, and working capital financing. According to Bank Saqu, the initiative supports business growth by leveraging the strength of the Astra Financial ecosystem.

Leka Madiadipoera, Acting President Director of Bank Saqu, said, "We believe business growth is built not only through financial solutions, but also through trust and a supportive ecosystem. Today's event demonstrates how collaboration within the Astra Group can create greater value for customers, partners, and industry players. In line with the #SelaluBersama spirit, Bank Saqu remains committed to supporting customers' financial and business journeys through relevant solutions at every stage of their growth."

Astra Financial Strengthens Collaboration Ahead of GIIAS 2026

The automotive industry remains one of Astra Financial's strategic ecosystems. The collaboration between Bank Saqu, ACC, TAF, and Asuransi Astra is expected to strengthen relationships with automotive industry players and create more collaboration opportunities ahead of GIIAS 2026.

ACC and TAF, both part of Astra Financial, will return as Platinum Sponsors of GIIAS 2026 for the eighth time.

Tan Chian Hok, Chief Marketing & Sales Officer of Astra Credit Companies, said, "ACC welcomes Bank Saqu Sunrise Society: Golf Par-Tee as a collaboration between ACC, Bank Saqu, TAF, and Asuransi Astra as part of Astra's financial services line for the automotive industry. This collaboration will create a greater impact for customers and the community in line with ACC's mission, 'To Promote Credit for A Better Living.'"

Tan Justin Darsono, Sales & Marketing Director of Toyota Astra Finance, said, "As part of the Astra Financial Ecosystem synergy, TAF welcomes cross-ecosystem collaboration as a strategic step toward realizing its vision of becoming the preferred provider of Toyota vehicle financing solutions through excellent service. To achieve this vision, TAF remains committed to delivering financial solutions with the best service and customer experience to help customers across various segments own their dream vehicles."

Deddy Armand, Marketing – Retail & Digital Business Director of Asuransi Astra, said, "This collaboration reinforces Astra Financial's role in delivering more comprehensive solutions for the automotive ecosystem. In addition to banking access and financing, protection is an essential part of creating a safe, comfortable, and trusted mobility experience. Through our synergy with Bank Saqu, ACC, and TAF, Asuransi Astra aims to continue providing peace of mind for customers, business owners, and partners."

Sunrise Society Continues to Expand Its Community Activities

Bank Saqu said Sunrise Society is part of its culture movement that encourages people to build positive habits, including waking up early, exercising regularly, expanding professional networks, and managing finances with discipline.

Since its launch in 2025, the initiative has organized activities including running, padel, archery, flag football, badminton, HYROX workouts, footgolf, and golf. Around 2,300 participants have joined these activities.

The initiative also recently held the Sunrise Cup, a padel tournament involving 16 Astra Group business units as part of its active and healthy lifestyle campaign.

Golf Par-Tee Features Competition Prizes for Participants

Golf Par-Tee offered prizes across several competition categories for participants.

The Hole-in-One category included a BMW 218 Gran Coupe M Sport, Daihatsu Rocky Hybrid, Lexus LBX Luxury, and Toyota Veloz Hybrid. The Longest Drive and Nearest to the Pin categories each awarded Bank Saqu balances worth Rp1.5 million.

Participants also had the opportunity to win Best Gross Overall, Best Nett Overall, Best Nett Flight A, B, and C, Best Lady, and grand prizes including a Honda Beat Sporty CBS motorcycle from FIFGROUP, a 55-inch Samsung television, and other prizes.

PHOTO: BANK SAQU

This article was created with AI assistance.

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