Shopee, the leading marketplace in Southeast Asia, Taiwan, and Brazil, marked its 10th anniversary by releasing its first impact report, “Shopee: A Decade of Impact for Sellers”, and a new documentary series, “Shopee: Preserving Cultural Heritage” (02/12).

These initiatives showcase how local businesses and communities have used Shopee and the digital economy to grow, maintain cultural values, and improve living standards over the past decade.

Driving Growth for SMEs in the Digital Economy

Since its launch in 2015, Shopee has focused on helping sellers succeed in the digital economy. Over the past ten years, micro, small, and medium enterprises (SMEs) have generated over $270 billion in global sales on Shopee.

Every year, more sellers join the platform, with SME numbers doubling on average. Around 80% of these businesses operate outside capital cities, using Shopee to reach new buyers in domestic and other regional markets.

Sellers have also strengthened their digital skills and confidence through Shopee University. To date, over 7.6 million SME sellers have participated, benefiting from more than 1,500 online learning modules and in-person training held in 318 cities across Southeast Asia and Taiwan.

Shopee Chief Operating Officer Terence Pang said:

"We are very grateful to our SME seller community, including those who started their online journey with us ten years ago, and continue to partner with Shopee as their businesses grow for greater success through e-commerce."

Expanding Market Reach with Innovative Features

SME sellers have adapted to the digital landscape by using Shopee programs and content features to reach buyers more effectively. Features like Shopee Live and Shopee Video allow interactive engagement, helping sellers increase orders by an average of over 300% annually through Shopee Live.

The Shopee Affiliate Marketing Solutions (AMS) program lets sellers work with trusted content creators and Key Opinion Leaders (KOLs), increasing visibility and sales by up to 30%.

For international growth, sellers can join the Shopee Export Programme (SEP), listing products across multiple countries. Since 2018, more than 2.1 million SME sellers across Southeast Asia and Taiwan have participated, expanding their access to international markets.

Connecting Users and Communities Across Southeast Asia and Taiwan

Over the last decade, Shopee has connected millions of users with products and services across regions. Users in more than 400 cities regularly shop on the platform, with over 140 billion products purchased by buyers living outside capital cities.

This growth demonstrates Shopee’s role in improving access to the digital economy. Local employment has also benefited, with over 97% of Shopee employees being local talents and more than 23 million affiliates and creators joining the Shopee Affiliate program. Average annual affiliate earnings have grown by over 90%, providing additional income opportunities.

Highlighting Cultural Heritage Through New Documentary Series

To celebrate its 10th anniversary, Shopee released a documentary series titled “Shopee: Preserving Cultural Heritage”.

The series features stories of local sellers across Southeast Asia and Taiwan, illustrating how entrepreneurship and culture coexist in the digital economy. Covering seven themes, spirit, tradition, transformation, modernization, heritage, community, and women empowerment, it highlights sellers building online businesses while preserving cultural values.

The series will be available on Shopee’s YouTube channel, celebrating partnerships and contributions made during Shopee’s first decade.

PHOTO: CNN INDONESIA/SHOPEE

This article was created with AI assistance.